The Overview

A brand concept and visual identity developed with BCKRDS Design Agency for Spotify’s Kenyan edition of Greasy Tunes, bringing the platform’s food, music and podcast culture into a distinctly Nairobi context. The work explored a local visual language across event spaces, digital content and campaign assets.

The Challenge & Approach

The challenge was to make Greasy Tunes feel genuinely rooted in Nairobi while staying connected to the energy and recognisability of the wider Spotify Greasy Tunes brand. The identity needed to capture the city’s youthful energy, creative culture, and constantly moving rhythm without feeling like a generic interpretation of Kenyan culture.

The approach drew inspiration from the geometry and bold colours of the Maasai Shuka, combining cardinal reds, cobalt blues and yellows with the familiar checkerboard language associated with Greasy Tunes. These elements were layered with texture, photography and graphic compositions to create a visual system that felt energetic, expressive and distinctly Nairobi.

The Result

The result is a bold and energetic identity that gives Greasy Tunes a distinctly Kenyan voice. By bringing together familiar cultural references with Spotify’s established visual language, the campaign creates a world that feels local, contemporary and built for Nairobi’s vibrant café and creative culture.